• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Deneki Outdoors Fishing Lodges

Alaska | The Bahamas | Chile

  • About Deneki Outdoors
  • Our Fishing Lodges
    • Alaska West
    • Andros South
    • Rapids Camp
    • Rio Salvaje
  • Deneki Blog
    • Alaska West
    • Andros South
    • Chile
    • Fish
    • Fishing Reports
    • Fly Tying
    • Gear
    • General
    • Guest Posts
    • News
    • Rapids Camp
    • Rio Salvaje
    • Tips
  • Contact Us

Jan 11 2010

FTC Disclosure

Just another day in the life.
Just another day in the life.

Late last year, the FTC decided that online publishers need to disclose any hidden interests or unspoken biases to their readers when they publish product reviews and/or recommendations.  In the past couple of months the FTC’s guidelines have become a little more clear, so we’re devoting a day of airtime today to our Product Review Policy and FTC Disclosure, and we’ll build a link to this disclosure into every future product review, for your reading pleasure.

Product Review Policy

  • We only write positive things about products we actually like.
  • Yes, most of our reviews are mostly positive.  That’s because if we don’t like a product much, we just don’t review it.  We think that there are enough great fly fishing products out there that there’s no need to waste time on products that we don’t like.

FTC Disclosure

We’ll try to be thorough.  As it relates to any review that you read on our web site, please assume that the product’s manufacturers, sales representatives, dealers and/or others with a financial interest in the product being reviewed may have done any combination of the following:

  • Sent us products at no cost to review and then send back to them.
  • Sent us products at no cost to review and then keep.
  • Sent us products to keep even if we don’t review them.
  • Taken us fishing and then refused our offer for gas money.
  • Bought us beer.
  • Bought us other alcohol drinks, and/or non-alcohol drinks, and/or food.
  • Given us loads of money (see, everyone in fly fishing is just raking it in right now) [note to FTC and IRS: the preceding phrase in parentheses is a joke].
  • Been friends with us.
  • Visited one or more of our lodges.
  • Told other people that they should fish at our lodges.
  • Caught more fish than us while fishing at one or more of our lodges.
  • Yelled at us for blowing easy shots at tarpon (sorry, some of those industry folks are real jerks, but we digress).
  • Featured us in their sales and marketing literature, and/or other publications, online and/or not.
  • Paid us outrageous referral fees for sending customers to them.
  • Hosted us in their homes.
  • Generally been nice to us, with the expectation that we’ll write good things about their products, or not.

We feel so much better now that everything’s out in the open.  Thanks for reading our blog.

Some Gear That We May Or May Not Have Been Secretly Influenced To Publish Good Things About

  • Sage Xi3 Rods
  • Simms Gore-Tex Paclite Jacket
  • Ross Evolution LT

Reader Interactions

Comments

  1. JK Smith says

    January 11, 2010 at 8:51 am

    Product rep sounds like a pretty sweet job!

  2. Allison Woods says

    January 11, 2010 at 4:26 pm

    How do you feel about letting me plagarize from your disclosure statement for the one I need to do for my site? I could start from scratch, but you make it so easy for me not to….

  3. andrew says

    January 11, 2010 at 4:46 pm

    Not a problem Allison – have at it. Some sort of attribution back would be great.

  4. Neco Villella says

    December 15, 2011 at 9:45 am

    Well…, we finally now know what “rules” to follow apropos of product submissions.

  5. Randi Poole says

    August 8, 2012 at 7:10 am

    This is by far the best disclosure I’ve ever read and seems to follow my personality to a tee! I will be linking back to you for sure as I plan on using certain parts for my own!!

  6. Doug Jett says

    November 23, 2012 at 4:56 am

    Being a connoisseur, or at least someone who works inside the spirit industry, I see that you need a bottle of something other than the Capt. for a spiced rum. I’ll see if I can get you soem Sailor Jerry Rum. After all, nothing is too good for my friends!
    Happy Thanksgiving!

  7. andrew says

    November 29, 2012 at 10:06 am

    Sounds great Doug – we’re clearly open to receiving gifts of all sorts!

    Hope your holidays are great.

    Andrew

  8. Jack says

    February 4, 2017 at 11:23 am

    Been nice to hear about…. I dont know, how/where a fly rods fits in it.geez

  9. Kyle Shea says

    February 7, 2017 at 8:16 am

    Hi Jack,

    We’re a bit unclear of your point, but we’re happy to elaborate! This is just a disclosure that outlines our policy on gear reviews, like fly rods. In a nutshell, we only publish reviews on products we like. Simply put, if we really don’t like a product, we don’t write a review on it. We think there’s just too much great gear out there to waste our time on the negatives. Thanks for the input!

  10. David Grubb says

    June 1, 2017 at 12:33 am

    Good job, Kyle. I love your mixture of experience, candor, humor and understanding your readers. .

Trackbacks

  1. Scott Fiberhammer Review says:
    January 18, 2010 at 7:07 am

    […] Here’s our product review policy and FTC disclosure. […]

  2. Chubby Chernobyl by Idylwilde says:
    February 24, 2010 at 6:02 am

    […] Here our Product Review Policy and FTC Disclosure. […]

  3. Sage 6080 Reel - Bonefishing Reel says:
    June 11, 2010 at 6:02 am

    […] Here’s our Product Review Policy and FTC Disclosure. […]

  4. Pelican Cases for Fishing says:
    August 10, 2010 at 6:02 am

    […] Here’s our Product Review Policy and FTC Disclosure. […]

  5. Aquapac Phone Case Review says:
    June 2, 2011 at 6:02 am

    […] Here’s our Product Review Policy and FTC Disclosure. […]

  6. Revo Water Lens | Polarized Fishing Glasses by Revo says:
    September 13, 2011 at 6:01 am

    […] Here’s our Product Review Policy and FTC Disclosure. […]

  7. Fishpond Soft Cooler Review | Blizzard Soft Cooler for Fishing says:
    November 15, 2011 at 6:01 am

    […] Here’s our Product Review Policy and FTC Disclosure. […]

  8. Fishpond Rodeo 31 says:
    November 28, 2011 at 6:01 am

    […] Here’s our Product Review Policy and FTC Disclosure. […]

  9. Modular Fly Fishing Gear by SmithFly | Review says:
    December 1, 2011 at 6:02 am

    […] Here’s our Product Review Policy and FTC Disclosure. […]

  10. SmithFly review in Deneki’s weekly newsletter and El Poquito in the TFM 12 Day’s of Christmas « The Fiddle and Creel says:
    December 8, 2011 at 5:56 am

    […] no I didn’t pay them for that and you can read their mandatory FTC CYA material over here . I did send them some samples to test out. Please visit their site for the whole review, here is […]

  11. Shark Tooth Leader Control System | Tippet Cutter on a Spool says:
    March 27, 2012 at 6:32 am

    […] Here’s our Product Review Policy and FTC Disclosure. […]

  12. Plano Fly Boxes | Plano 3600 says:
    March 27, 2012 at 6:34 am

    […] Here’s our Product Review Policy and FTC Disclosure. […]

  13. Simms SunSleeves | Sun Protection for Your Arms says:
    April 7, 2012 at 6:02 am

    […] Here’s our Product Review Policy and FTC Disclosure. […]

  14. Abel Nippers | Review of Fly Fishing Tools says:
    May 28, 2012 at 4:47 pm

    […] Here’s our Product Review Policy and FTC Disclosure. […]

  15. Lanyards for Fly Fishing says:
    May 30, 2012 at 6:01 am

    […] Since we mentioned specific products by name today, we should probably go ahead and remind you of our Product Review Policy and FTC Disclosure. […]

  16. Sage ONE Rod Review | Bonefishing Review says:
    June 7, 2012 at 6:02 am

    […] Here’s our Product Review Policy and FTC Disclosure. […]

  17. FTC Blogger Guidelines & Rules: Disclose Your Relationships says:
    July 17, 2012 at 1:14 am

    […] out the FTC disclosure found on Deneki Outdoor’s blog, a company that owns fly fishing lodges. Or what about the images created for sponsored posts at […]

  18. FTC Blogger Guidelines & Rules: Disclose Your Relationships | The Rules Relationships says:
    July 17, 2012 at 3:37 pm

    […] out the FTC disclosure found on Deneki Outdoor’s blog, a company that owns fly fishing lodges. Or what about the images created for sponsored posts at […]

  19. FTC Disclosure | Project Simple Home Blog says:
    February 5, 2013 at 1:28 pm

    […] This FTC post was inspired by the brilliant folks at Deniki […]

  20. FTC Disclosure - Electric Fertilizer says:
    November 4, 2013 at 10:17 pm

    […] We’d like to thank the folks at Deneki Outdoors for letting us use their FTC disclosure page as a template: https://deneki.wpengine.com/2010/01/ftc-disclosure/ […]

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Plan Your Trip

Let our experts plan the fishing adventure of your dreams.
Contact Now

Search Topics

Subscribe to our newsletter

All Blog Posts

Recent Posts

  • 7 Most Popular Smoked Salmon in the World
  • Fly Tying: March Brown by Kevin Foley
  • Who Doesn’t Like Potcakes?- Support The Bahamas by Helping the Potcakes
  • Tips on Mousing for Rainbow Trout and Grayling at Alaska West
  • What’s Happening with Pebble Mine- Good News for Alaska

All About Spey

All About Trout

All About Bonefishing

All About Gear

Best Posts

Footer

Deneki Outdoors

Mailing address:
200 W 34th Ave.
PMB 1170
Anchorage, AK 99503

Office:
4451 Aircraft Drive
Suite 202
Anchorage, AK 99502

US Information and Reservations
800-344-3628

International Information and Reservations
+1 907-563-9788

Email: info@deneki.com

Our Lodges

Rapids Camp
King Salmon, Alaska

Alaska West
Kanektok River, Alaska

Andros South
South Andros Island, The Bahamas

Rio Salvaje
Puerto Montt, Chile

Deneki Outdoors thanks Peter Viau, Tosh Brown, Abe Blair, Kyle Shea and Kara Knight for the beautiful photography used on our sites.

Connect With Us

  • Facebook
  • Instagram
  • Twitter

#denekioutdoors

Subscribe to Our Newsletter

Copyright © 2023 · Deneki Outdoors · Privacy Policy · Site by 21 Designs